In the beginning we were inspired from our big kitchen and the possibilities it gave us to train people. We knew immediately that we wanted to give people opportunities to learn how to cook.
In 2019 autumn, we didn’t know exactly who these people were or should be, people who wanted to learn how to cook as a hobby or people who want to become a cook, make a profession out of it? And where were all these people?
Then we had the reality in front of us, thousands of shortages in the kitchen staff in Amsterdam but also in the Netherlands. We could definitely turn this around, but we needed to think big and take the right steps.